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As competition in the display market intensifies, TV manufacturers are seeking new and emerging technologies to differentiate their offerings from competitors, which is leading to increased production of wide color gamut TVs.

Shipment area of wide color gamut (WCG) displays is expected to reach 32 million square meters in 2018, or the equivalent of 17 percent of the total display shipment area, according to Englewood, Colorado-based research firm, IHS Technology. WCG displays include organic light-emitting diode (OLED) and quantum dot technologies.

“As competition in the display market intensifies, display and TV manufacturers are looking for new and emerging technologies to differentiate their offerings from competitors and to provide consumers with higher screen resolution,” said Richard Son, senior analyst, IHS Technology. “WCG technologies are therefore becoming more popular.”

There are two different kinds of quantum dot materials. One is cadmium-included quantum dot and the other is cadmium-free (Cd-free) quantum dot. Since cadmium is an unsafe and toxic element, the display industry developed Cd-free quantum dot technology to replace it. Cd-free quantum dot displays are forecast to comprise 80 percent of the total quantum dot display market in 2016. Quantum dot is just beginning to be used in TV displays to compete against OLED displays. Active-matrix-OLED (AMOLED), by comparison, is primarily used in smartphone displays.

OLED WCG display shipment area is forecast to reach 4.4 million square meters in 2016, growing to 9.2 million square meters in 2018. Quantum-dot WCG display shipment area will reach 13.4 million square meters in 2018, rising from 6.1 million square meters in 2016.