Audio Video News

Just because you've bought your home theater equipment at bargain retailer Target doesn't mean you're going to be left on your own to figure out how to make it all work. Target just announced a partnership with Zip Express Installation. Zip will come out and do a variety of projects, ranging from wall-mounting your new flat screen TV, setting up a computer network, to building the DIY equipment rack that always seems to be missing a part.

How does it all work?

When customers make a major purchase of a consumer electronics device, they'll be offered this service at point of purchase. Consumers will be given a toll-free number, or they can go online (assuming they can figure out that on their own) and schedule a time and day for Zip to visit. Prices start at $129 for the most basic service, but it is more than just coming in and setting it up. They'll even show you how to use your new purchase.

This follows moves that other big box retailers have been offering in the third-party installation and repair market. Wal-Mart is even getting in the action, although most folks are more familiar with Geek Squad's services. Zip has been doing this for years with an established base of over 16,000 home theater and wireless installers nationwide.

"Many retailers today rely on the additional revenue gained from installation services," said Chris Mauzy, president/CEO of Zip Express Installation. "Our services provide retail partners with the same benefits achieved from an in-house installation service, but without the overhead required to support the in-house program themselves."

When they're done setting things up, they'll even remove all the trash from the job (so your nosy neighbors won't get jealous of your new purchases) and even recycle the electronics.

If you're wondering about the qualifications of the installers, Zip says that all contracted installers are CE-certified. And, if you're worried about letting a complete stranger into your home, all are subjected to a seven-year background check.

For some folks, a service like this is just what they need to make the jump into a full-on home theater system. More power to them. -Leslie Shapiro

TWICE