LG Aims to Simplify Couch Potato Shopping

LG is looking to make it easier for owners of its smart TVs to buy goods and services directly through its webOS interface without having to budge from the couch.

In what might be the ultimate couch potato dream come true, the TV maker today announced a deal with Paymentwall that makes it possible for developers to create apps that enable LG smart TVs in the U.S. to support 140 some-odd online payment options in more than 200 countries.

The deal could provide quick and easy access to paid apps, movies, games, and more, including a larger selection of paid content via the LG app store. By clicking an onscreen Buy Now button and entering a credit or debit card number, owners of webOS-enabled LG smart TVs would be able to make “hassle-free online purchases all over the world without having to sign in separately.”

Owners of LG smart TVs would also be able to make payments via desktops, laptops, tablets, and mobile devices using QR codes and other secure verification protocols.

LG’s webOS 3.0 platform is compatible with 4K Ultra HD high-dynamic range (HDR) programming and provides access to a variety of content, including live TV, streaming services and games.

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