CES 2012

SRS Labs is well known for various sound-enhancement and surround-simulation algorithms found in many consumer-electronics products, such as TVs, AVRs, and soundbars. Among the new items being demonstrated at CES is PureSound, a suite of bass-enhancement and equalization algorithms intended to improve the quality of a TV's internal sound system.

The screen shot above shows the frequency response of a TV before (black) and after (green) applying PureSound, and the improvement in sound I heard was dramatic—much more bass and a fuller, richer sound with less ringing than without the processing. The first application will give manufacturers the ability to improve their TVs' sound, but SRS envisions the day when consumers will be able to auto-tune the TV to their room, much like auto-setup systems in AVRs do now.