With 3 projectors I've only ever had 1 bulb actually die, and that was probably due to over heating.
With an old Sony projector the bulb was rated for 2000 hours. After about 750 hours it was so dim as to be unusable. I ended up replacing the projector with a newer better model rather than the bulb. Another relatively old Sony has a bulb rated for 2000 hours and after about 1000 hours of usage it is still bright enough in low power mode on a conservatively sized screen.