Audio Video News

Cord Trimming Accelerates

Mark Fleischmann  |  Apr 26, 2016

Seventy-nine percent of U.S. consumers still subscribe to pay TV, but that number is dwindling as cord-trimmers, cord-cutters, and cord-nevers cut into the base. That’s the news from PricewaterhouseCoopers in its report “Videoquake 3.0: The Evolution of TV’s Revolution.”

Twenty-three percent of existing subscribers trimmed in the past year, scaling back service in favor of a skinnier bundle. Another 16 percent cut the cord altogether.

Most ominous for the cable industry, consumers ages 18 to 24 are 67 percent more likely to never pay for pay TV at all—and that figure rises to 78 percent for adults in their fifties. At 78 percent, the number of consumers subscribing to streaming services is only a point less than the pay-TV audience. They shell out for Netflix (65.1 percent), Amazon Prime (34.2 percent), Hulu (16.3 percent), and HBO Go (14.9 percent).

PWC’s research included an online survey of 1,200 adults, focus groups, and monitoring of social media.

COMMENTS
Warrior24_7's picture
Submitted by Warrior24_7 on April 26, 2016 - 4:26pm

As it should. The American consumer is being gouged. The "cord-nevers" are the real problem. I can get all of my news and sports on free TV or thru the internet, "UFC Fight Pass" anybody? The war for the living room will be transferred to the war for the internet.

jnemesh's picture
Submitted by jnemesh on April 27, 2016 - 9:31am

That has to be the WORST termination I have seen on a coax cable!

wacio's picture
Submitted by wacio on April 29, 2016 - 8:34pm

There is more people not watching payed TV than they know. I for example got internet as package with TV because it was less than internet access itself. The cable box I received with it is still in the box - stored in my basement.

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