Audio Video News

Hisense USA, a division of China-based Hisense Company, Ltd, the number three TV manufacturer globally according to 2015 IHS data, has restated its aggressive plan to become a top-three TV maker in the U.S. in the next five years.

The company is offering a unique four-year warranty on its 4K TV lineup—they call it a “fouranty”—and has revamped its website to make it more user-friendly as part of its ongoing brand-building initiative.

Visitors to hisense-usa.com are greeted by a series of rotating “billboards: “we’re Hisense, the biggest [technology company/smart TV/4K TV company/etc.] you’ve never heard of.”

Our favorite fill-in-the-blank phrase: “biggest thingamajig company.” In addition to TV’s, Hisense makes a full range of large and small appliances.