CES 2024

AI Falls Down on the Job During LG’s CES Live Stream

Michael Antonoff  |  Jan 8, 2024

It didn’t take more than a minute into LG’s live-streamed CES presentation before the term “AI” hit the screen. Unfortunately, artificial intelligence was also used to generate the captions that viewers saw at home.

The speech-to-text algorithm repeatedly stumbled on the name of the company, hilariously turning “LG” into “algae” in most of the captions. Toward the end of the presentation, Mr. AI did finally settle on two letters for the company — unfortunately, they were “LJ.”

If human input had been responsible for such botched branding during a high-value presentation, heads might have rolled. But how do you fire an AI assistant?

COMMENTS
ChatGPT Português's picture
Submitted by ChatGPT Português on January 9, 2024 - 11:30pm

Sarcastic article about the incident that occurred during LG's livestream at CES, when the AI technology used to automatically caption videos repeatedly made errors and called the company name "LG" into "algae". . This shows that ChatGPT and similar AI technologies still have many limitations and cannot completely replace humans in all situations.

However, in my opinion this is not entirely AI's fault. LG may not have prepared carefully and could not have foreseen the errors that could occur when using new technology. This reminds us that a balanced approach is needed, combining the advantages of AI like ChatGPT with human supervision to avoid unfortunate incidents.

executionuae's picture
Submitted by executionuae on November 8, 2024 - 4:12am

The most recent incident with the CES is with the broadcast of LG Live, done by AI which took the term "LG" as "algae" showcasing the human factor that must be attached to the use of technology. The power or might of AI does not mean it is always 100 percent flawless in handling fine-tuned aspects of the application. Execution UAE learns from this lesson well in our approach to construction company services and commercial interior design. We fuse high-tech technology with expert human supervision for all our projects to be brought to par excellence. Just like LG's experience reminds us that AI is not sufficient, Execution UAE emphasizes a balanced approach wherein every detail has to be aligned with client needs and project vision with no surprises- "algae" moments!

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elizabethlail's picture
Submitted by elizabethlail on May 13, 2024 - 10:53pm

In LG's CES presentation, the ubiquitous term "AI" surfaced immediately, yet ironically, artificial intelligence generated the captions. This underscores the importance of critical analysis and discernment, skills vital for navigating complex technological landscapes, a pertinent aspect of a CIPD Assignment Help on contemporary workplace challenges and innovations.

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