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. . . honestly, I don't quite know, myself. But all those things came together at Madison Square Garden last week. Light heavyweight boxing champion Roy Jones Jr. faced off against Alexandra Richards (Keith Richards' daughter) in a Wii Boxing match on November 6. The fight was intended to promote Jones' November 8 fight against Joe Calzaghe, but it also did a pretty good job of promoting Panasonic's 103-inch plasma HDTV and the Nintendo Wii.

Jones defeated Richards by knockout. Unfortunately, he didn't fare quite as well two days later, when he went the full 12 rounds with Calzaghe but lost when the three judges ruled 118-109 Calzaghe.

In the picture, from right to left: Scott O'Neill, president of Madison Square Garden Sports; Alexandra Richards; Roy Jones Jr.; Andrew Nelkin, President of the Panasonic Professional Display Group. —Will