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3D is dead as a doornail in major-brand TV lines but Samsung appears to think it has a future in theaters. It has created a 3D version of its 34-foot Cinema LED theater screen.

Most 3D technologies make radical cuts in brightness and resolution. But this screen, Samsung says, is as bright as the original, even in 3D mode, and the original was said to be 10 times brighter than a conventional projection screen to begin with.

To reduce dizziness and headaches, a new algorithm eliminates crosstalk between the left and right eyes. And the problem of uniformity — diminished brightness in off-center seating positions — is also “significantly improved.”

“The existing 3D cinemas had to compromise between brightness and resolution,” explained Samsung’s Dongsoo Koo. “Therefore, we had to develop a new product that delivers the same brightness of Cinema LED, even while wearing the 3D glasses. We also could not sacrifice the resolution. It’s clear that lower resolution equals a lower sense of reality.”

The 3D Cinema LED screen, hailed as the first Digital Cinema Initiatives (DCI)-certified high dynamic range theater display, debuted yesterday at Arena Cinemas’ Sihlcity theater in Zurich, Switzerland. The 9-million-pixel screen, which is 34 feet wide and almost 18 feet tall, was paired with a state-of-the-art JBL sound system.

No word on when, or if, it will come to the U.S.