HOME THEATER GEEKS PODCAST

Geoff Tully, Technology Development Director at THX, explains THX Media Director, a new technology that embeds metadata into audio/video content about how that content was created and how it should be reproduced, including the correct settings in compatible Blu-ray players, A/V receivers, TVs, etc. He also reveals which companies are working on implementing Media Director, answers chat-room questions, and more.

Run Time: 1:02:21

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As Technology Development Director at THX Ltd., Geoffrey Tully oversees the advancement and penetration of THX Media Director technology into the marketplace. In this role, he oversees a team of entertainment content and engineering specialists to develop, integrate, and promote the technology throughout the THX Media Director ecosystem (THX Certified partners, CE and chip manufacturers, content distributors/authoring houses, and more).

Prior to joining THX, Tully served as a technology consultant to Cinea, a subsidiary of Dolby Labs that developed and deployed systems for secure delivery of entertainment content. Before that, he was senior vice president of production for DIVX Entertainment, a subsidiary of Circuit City stores. Tully was co-inventor of a portion of the underlying DIVX technology, which was awarded a U.S. patent, and he managed the video production of more than 500 DVD titles for the company that ultimately sold over 200,000 DVD players and more than six million DVD discs.

Previously, Tully worked for Pioneer Electronics as Senior Vice President of the multimedia systems division, where he managed sales, marketing, and engineering support for Pioneer’s industrial LaserDisc, CD-ROM, and professional videodisc-recorder products in the U.S. Tully joined Pioneer when it took over the operations of DiscoVision Associates (DVA), the IBM-MCA joint venture company that launched the industrial videodisc in the U.S. market in the early 1980s. Before working at Pioneer, Tully worked in technical support and market development at DVA.

Tully is a member of the Digital Entertainment Group (DEG), the Hollywood Post Alliance (HPA), and the Society of Motion Picture and Television Engineers (SMPTE). He has participated in and been selected for numerous speaking engagements, most recently at Blu-Tech 2011 and the HPA Tech Retreat 2012. He holds a Bachelor of Science in Systems Science from Michigan State University and a Master of Science in Educational Policy Studies from Florida State University.

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