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Don’t you hate peeling sticky labels off your new phone and other CE purchases?

You are not alone, according to an Ipsos poll of 819 consumers. Eighty-two percent confess to frustration, 81 percent to difficulty, and 53 percent to annoyance—because the labels leave a sticky residue.

“As the survey demonstrates, the label might seem a small part of the product, but it can have a significant impact on consumer experience.” That quote is from a product manager for Avery Dennison Label and Packaging Materials, which paid for the survey and just happens to offer removable adhesives for label converters, so it must be true.