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Thinking of signing up for Verizon's FiOS fiber optic TV, internet, and phone service? The company now offers a new incentive: You can get the service on a month-to-month basis, with no contract and no termination fee.

There is a catch. The offer applies only to new customers, not existing ones, who are still subject to cancellation fees if they break their contracts early. The price is $99 per month plus taxes and fees, ending a $20 per month premium for month-to-month service. Verizon also offers a two-year price guarantee with no penalties if you cancel within 30 days (after that a cancellation fee applies).

The move is probably a response to TV ad blitzes launched by Verizon's cable competitors, who make a big deal of the cancellation fees. One particularly acerbic campaign from Optimum Online stars a fake lookalike version of the FiOS installation guy from Verizon's ads, who is constantly trying to woo people away from cable, only to be corrected by his mom.

See AP story via Forbes.